TAGA SOCKS
KIBBUTZ HAMAAPIL

COMPANY PROFILE
TAGA Sock Factory was founded in 1953. Taga manufactures men,women & children's socks. The range of products if very wide and includes: sports socks, leisure and dress socks. The total capacity of the factory is 5,000,000 pairs a year, 25% of the total production is exported to Europe and the USA.

MARKETING & SALES
Taga is marketing its products to both local and export markets. In the Israeli market Taga sells a variety of products which include its self manufactured socks, as well as imported hosiery and lingerie. The revenue from imported products is one third of the turnover of the local market.

Taga's marketing team consists of 15 salespersons and 50 from others at sale points. Taga is marketing to department stores, hypermarkets and private boutiques. Taga also operates on a direct marketing basis, which is very important in Israel. This market includes the Israeli army and Police, as well as large trad unions like the aviation industry, all of whom sell directly to a large number of employees. Taga's Total turnover in 1995 was 8M US$.

POSITION & MARKET SHARE

Products position is medium to high market. Taga's self-manufactured socks cut a 15% slice of the Israeli sock market plus 5% in import products 5% (Taga started marketing these products 3 years ago.)

PRICE LIST

• Drop us a note if you would likeMORE INFORMATION
  
• Or just give us a call: 972-6-367022/3
• Or a fax: 972-6-6258420
  

Contact person:ASSAF LIPSHITZ